Brand

One mark, one name.

The brand is SBC, always in capitals. The company behind it is Senior Block Chain LLC, written in full only where the legal name is needed.

Logo SVGLogo PNG

Logo

SBC mark
The markOn white or any light surface.
SBC
With the nameThe name sits to the right, in bold.
SBC
On darkThe mark stays blue; the name turns white.

Space and size

Keep clear space of a quarter of the mark's width on every side. On screen the mark is never smaller than 24 pixels.

What to avoid

  • Do not stretch it
  • Do not recolour it
  • Do not place it on blue
  • Do not add effects

Colour

Typography

Headings

Work made simple.

Aa Bb Cc 0123456789

Bricolage Grotesque, semibold, set tight (letter-spacing about -0.03em) with short line height.

Text

One connected platform for finance, people and operations.

Aa Bb Cc 0123456789

Inter Display, medium for text, semibold for labels and buttons. Arabic and Persian text is set in Vazirmatn.

Shapes

Cards on a field

White cards with large round corners (30px) sit on the Mist field. No borders, no heavy shadows.

Icons in circles

Line icons, 1.6px stroke, in a circle filled with the Royal to Azure gradient.

Talk to us

Pill buttons

Buttons are fully rounded. One call to action per page: "Talk to us".

Imagery

Open sky
Green hills
Meadow at dusk

Calm, open landscapes: a clear sky, green hills, a meadow. Product pictures are drawn, flat and animated, never stock photographs of people at screens.

Voice

  • Plain

    Say what the software does in the words a manager would use. No jargon where a simple word exists.

  • Specific

    Name the module, the document, the number. "Three-way match on every invoice" beats "streamlined finance".

  • Honest

    We work on projects, on the client's own servers or cloud. We never promise hosting, subscriptions or things we do not do.

  • Bilingual

    Arabic and English are equals. Write so both versions read naturally, not as translations of each other.